Wildlife tourism can be broadly defined as trips to destinations with the main purpose of visit being to observe the local fauna. This therefore implies that wildlife tourism includes other niche markets such as bird watching and the exploration of marine life (such as whale watching).

As bird watching has grown to be a significant niche market in its own right, the definition of wildlife tourism has been restricted to trips to destinations with the main purpose of visit being to observe local fauna, excluding birdlife.

The wildlife attractions of India are huge and worth appreciating. Numerous rare and endangered species of animals, birds and reptiles can be found in the country. The marine life is equally interesting as well. The tigers, rhinoceros, elephants, black bucks, lions, cobras and peacocks are the prime wildlife attractions in the country. Apart from these, there are other wildlife species too that have commanding presence in the forest areas of the country. A wildlife trip to India will allow you a close encounter with all these marvellous wildlife species.

Interest in wildlife is growing considerably, in particular as its exposure in the international media increases. As with bird watching, the National Geographic channel and other renowned television channels have generated increased interest amongst consumers.