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Swot Analysis
 

STRENGTHS :

  India’s geographical location is a culmination of forests, deserts, and mountains ands beaches. Diversity of culture i.e. a blend of various civilizations and their traditions. A wealth of archeological sites and historical monuments.
 
  WEAKNESSES :
 
Lack of adequate infrastructure. A xenophobic attitude among certain sections of the people. No proper marketing of India’s tourism abroad. Foreigners still think of India as a land of snake charmers.
   
  OPPORTUNITIES :
 
More proactive role from the government of India in terms of framing policies. Allowing entry of more multinational companies into the country giving us a global perspective. As well as growth of domestic tourism is one of the factors of the development of the tourism industry.
   
  THREATS :
 
Economic conditions and political turmoil in other countries affects tourism. Aggressive strategies adopted by other countries like Australia, Singapore in promoting their tourism affects Indian tourism.
 
   
 
 
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